Quick addSomali heritage · Made to order
Aboowe means brother.
Wear it like you mean it.
Hoodies, tees and everyday pieces that carry the words we grew up with, from Xamar to Edmonton.
- 20 pieces at launch
- 5 to 8 day delivery
- 100% made to order
Free shipping over $100Canada and the United States
Made after you orderPrinted and stitched one at a time
30 day fix-it promiseWrong or damaged, we replace it
Nothing wastedNo overstock, no landfill
Shop by category
Find your piece.
The words we wear
Every print means something.
aboowe[ a-boo-weh ]
Brother. What you call the one who shows up, whether he is family or not.
Shop the Means Brother Tee →walaal[ wa-laal ]
Sibling. Used for brothers, sisters and anyone you treat like one.
Shop the Walaal Hoodie →hooyo[ hoo-yo ]
Mother. The first home any of us had.
Shop the Hooyo Tee →nabad iyo caano[ na-bad ee-yo aa-no ]
Peace and milk. An old blessing that wishes you a calm and full life.
Shop the Nabad iyo Caano Tee →shaah[ shaah ]
Spiced milk tea. Poured for every guest, at every hour.
Shop the Shaah O'Clock Mug →
Our story
Rooted in heritage.
Made for right now.
ABOOWE started with one word. It is what you call your brother, your friend, the stranger who helps you carry the groceries up three floors. We put it on a hoodie so you can carry it too.
Every piece is designed around the language, the tea and the blue star we share, and made to order so nothing is wasted.
Read our storyHow it is made
Your order, made for you.
- 01
You order
Pick your size and colour. Nothing sits in a warehouse waiting.
- 02
We print and stitch
Your piece is made in 2 to 5 business days at the facility closest to you.
- 03
It arrives as ABOOWE
Our label inside the neck, our card in the box, tracked to your door.
INSIDE EVERY NECKABOOWESomali heritage. Made to order.
Reviews
Worn and loved.
★★★★★
Bought the Hooyo tee for my mum and she has not taken it off. The print is clean and the cotton is properly thick.
Ayaan M.Edmonton, AB · Verified buyer
★★★★★
Finally a Somali brand that looks like something I would wear anyway. The black hoodie is heavy in the best way.
Khalid A.Minneapolis, MN · Verified buyer
★★★★★
Came in a week with a little card in the box. Ordered the tote, went back for the mug.
Sahra H.London, UK · Verified buyer
New this season
The Walaal Hoodie in sky blue.
The colour of the flag, the weight of a real winter hoodie. For the sibling you were given and the ones you chose.